Acquire OneNine — the WordPress book of business spun out of Perfect.

Perfect is divesting its WordPress practice as a standalone book under the name OneNine. The seller retains the Perfect brand. The buyer receives the full customer base, a five-year license to Perfect's internal client-management dashboards, and the option to hire any staff currently working on the book.

Asking price

$1,500,000

Total revenue (LTM)

$999,694

ARR (recurring only)

$956,600

Gross margin

68.4%

What's included

110 active WordPress customers
Entire book, transferred at close.
5-year license to Perfect's dashboards
Full access to the client-management systems we use to run the book.
Staff of your choice
Pick any members of the current WordPress team — AMs, developers, designers.
Brand
Sold under the new name OneNine. Perfect is retained by the seller.

Revenue — last 12 months · May '25 – Apr '26

	Recurring	Non-recurring	Total	Customers
Revenue	$844,282	$155,412	$999,694	110

Annualized revenue

Stream	Annualized
ARR — recurring contracts	$956,600
Non-recurring (estimated overages)	$155,000
Total annualized revenue	$1,111,600

ARR reflects committed recurring contracts only ($956,600). Non-recurring revenue is an estimate of overage / one-off work based on past customer trend and is shown separately — it is not part of ARR.

Payroll (allocated)$296,712

Plugins & hosting$50,000

Misc$5,000

Total cost$351,712

Gross profit · 68.4%$759,888

Staffing detail

Buyer may onboard any subset of the team below. Allocations reflect current time spent on the WordPress book.

Role	Monthly cost	Allocation	Annualised
AM 1	$3,000	80%	$28,800
AM 2	$4,500	80%	$43,200
AM 3	$3,400	80%	$32,640
AM 4	$3,000	80%	$28,800
Dev 1	$3,320	80%	$31,872
Dev 2	$2,000	80%	$19,200
Dev 3	$2,000	80%	$19,200
Dev 4	$2,000	80%	$19,200
Dev 5	$2,000	80%	$19,200
Dev 6	$2,000	80%	$19,200
Dev 7	$2,000	80%	$19,200
Designer 1	$2,400	40%	$11,520
Designer 2	$1,300	30%	$4,680
Total payroll			$296,712
Plugins & hosting			$50,000
Misc			$5,000
Total cost			$351,712